HEINEKEN EXPERIENCE // MASTER PROGRAMMA
LOCATION: Amsterdam, the Netherlands
DESIGNER: Ideal Projects and Heineken Nederland
PROJECT MANAGEMENT: Ideal Projects
PROJECT YEAR: 2015 to present
CLIENT: Heineken International bv
Due to the growing number of visitors, with a record 1 million in 2016, a programme has been started to assess the logistical bottlenecks in the Experience, and to address them before they become an issue.
The Heineken Experience is one of the fastest-growing attractions in Amsterdam. More and more visitors are flocking to the former Heineken beer brewery. To be able to continue offering visitors a unique experience, it was necessary to ensure that all logistical bottlenecks were known, assessed and addressed with suitable solutions.
In this process, it was discovered that a number of rooms were in need of an update with regard to the many initiatives taken by Heineken.
We are providing the programme and project management for this project, as well as the design of various components of the program. We are doing this for a number of rooms with Heineken Nederland, who have a fantastic wealth of experience in the hospitality industry.