After two successful projects, Heineken asked us to brainstorm improvements for the entrance area of the Heineken Experience. The new entrance area is now freely accessible; visitors can enter the Store without a ticket or purchase a separate ticket for the rooftop terrace without taking the regular tour.

The entrance and exit on Stadhouderskade remain, but the former stables have been replaced by a spacious entrance hall with direct street access. This eliminates the queue outside and highlights the monumental facade and copper brewing kettles. The logistics area has also been redesigned to improve operational flow and increase storage capacity.

The renovation introduced four updated spaces: a spacious entrance hall with original tiles, the Heineken® Flagship Store with reduced packaging, the Rooftop Bar, and the rooftop terrace. Visitors can once again admire original elements such as the brewing kettles, the back facade, and ceiling details in the bar, while enjoying a stunning view of Amsterdam from the rooftop terrace.