HEINEKEN EXPERIENCE // BREW YOU RIDE
After months of development, it is finally there. Since today the new Brew You Ride has been opened. It becomes a multimedia experience where you are taken into the brewing and bottle process in several steps.
After that, you will be taken all over the world and finish the experience with the real taste of a beer.
As Ideal Project, we were responsible for managing the entire process. From design to selection, execution, testing, training and commissioning.